"But it has to look, it has to be the way he would made the picture then, only making it now, but the way he would make it then. If he was alive now making this now, he would make it now as if he made it back then."-Martin Scorsese on preserving Hitchcock's 'The Key to Reserva'.
I can't embed the video (yet) but if you enjoy the art of film, you should check out Martin Scorsese's adaptating a Hitchcock script that was never filmed. It may be viral advertising but it's viral advertising at it's best.
Watch it here.